Our Story
We recognize that you have options, and we appreciate that you have chosen us.
Welcome to Chili Charm, where our story is as bold as our hot sauces. I’m Oubah, an immigrant and hot sauce maker based in San Francisco. What started as a passion for flavor has become a journey of crafting liquid gold, one bottle at a time.
Imagine this, a 22 years old girl clutching her mother's precious recipe and $2,000, stepping onto American soil with nothing but dreams and determination. That girl was me. I carried not just recipes but the weight of my family's hopes and the fire of ambition in my heart.
Want to know more? Fantastic! Read on.
CHILI CHARM hot sauce was born out of my desire to give back, to share a piece of my cultural heritage with a nation that welcomed me. It goes beyond being just a hot sauce, it's a symbol of contribution, a token of appreciation, and a bridge between two cultures. Every bottle represents my gratitude and stands as a testament to the sacrifices I made for a better life, a celebration of diversity, and a promise to make a positive impact in the world.
I started this journey with the goal of not only selling hot sauces but also promoting a healthier and more nourishing way of living, as well as inspiring others to pursue their dreams fearlessly.
By selecting CHILI CHARM, you're not just buying a sauce, you're investing in a dream. You’re reassuring every immigrant, every underdog, every person who’s ever felt out of place: “Your dreams are valuable. Your contributions are welcomed here.”
I appreciate your business, where every bottle of hot sauce tells a story of resilience, gratitude, and the pursuit of the American dream. Spice it up, and let's share in the joy of building a future where dreams can be savored for generations to come.
So, my friend, are you ready? Then grab a bottle of Chili Charm.
Together, let's spread love, one spicy drop at a time!
With endless gratitude,
CHILI CHARM Founder